Good Girl CH Women's America's Cup

The AirParfum installation at Barcelona’s El Prat Airport’s World Duty Free offered travelers an immersive olfactory experience with Carolina Herrera’s iconic Good Girl fragrance line. Celebrating the Puig Women’s America’s Cup, this activation unveiled a special Good Girl Collector’s Edition, created exclusively for the event. Limited to 300 bottles and available only at this location, the fragrance became a limited-edition collectible for travelers. 

Through AirParfum’s innovative scent technology, visitors explored three distinct Good Girl variants, each with signature notes. They were invited to participate in an interactive blind-matching game, identifying ingredients–from tuberose to ylang ylang–and linking them to the corresponding fragrance, with winners receiving a QR code to claim a special prize.  

This activation celebrated the spirit of challenge in the America’s Cup while enhancing guests’ fragrance knowledge. By matching ingredients to each scent, visitors discovered the nuances within Carolina Herrera’s collection and gained insights into how individual ingredients shape each fragrance. Even after the game, guests could continue exploring each ingredient profile, deepening their olfactory understanding of the Good Girl fragrances.

Blending discovery with education, this installation left travelers with a memorable and immersive experience, connecting the excitement of the America’s Cup to the art of fragrance.