Mecca Scentsorium

AirParfum lands in Australia.

At Mecca’s Bourke Street flagship in Melbourne, fragrance discovery takes on a new dimension. The Scentsorium powered by AirParfum invites visitors to explore the art of perfume through seven olfactory families – Citrus, Aromatic Fougère, Floral, Woody, Chypre, Ambery, and Leather.

Through this immersive and educational experience, guests can smell, compare, and understand what defines each family in real time in seven separate AirParfum machines. Each fragrance shown from that family is accompanied by a detailed card featuring WikiParfum’s olfactory quadrification, offering a clear, visual way to explore ingredients behind every scent.

Thanks to AirParfum’s dry, contamination-free diffusion technology, visitors can experience each perfume in its purest form, without nose saturation. By marking and saving their favorites, they leave with a personalized olfactory journey ready to revisit later.

This collaboration between MECCA and AirParfum reimagines how fragrance is experienced in-store—intuitive, educational, immersive, and powered by innovation.