PlaNET25

At PlaNET Madrid 2025, AirParfum invited visitors to explore Spain through scent with a unique installation: Olfactory Journey Through Spain. Developed by Gregorio Sola Vela, Senior Perfumer at Puig, this immersive experience brought eight iconic Spanish locations to life through scent alone. Each fragrance was carefully designed to capture the spirit of a place–its atmosphere, emotions, and cultural essence–allowing visitors to travel through memory and imagination without moving an inch.

The journey featured: Calella’s Havaneres, Andalusian Courtyards, Santiago Bernabéu Stadium, Madrid Book Fair, Costa Brava, Spanish Forests, Málaga Film Festival, and Religious Heritage.

As part of the event, Camila Tomas, Managing Director at ScentXP, joined the roundtable “Artificial Intelligence and Data to Boost Business Competitiveness”, exploring how innovation, including fragrance, is shaping the future of experience-driven industries.

With over 2,000 attendees, PlaNET Madrid provided the perfect stage to showcase AirParfum’s potential across tourism, culture, and beyond.

Click to watch the experience