Talent Arena

At this year’s Talent Arena, part of Mobile World Congress (MWC), AirParfum introduced a groundbreaking olfactory experience merging scent with immersive tech.

In addition to our signature AirParfum installation–where visitors explored different olfactory families and discovered their perfect perfume–we unveiled a new virtual reality experience developed with Apple Vision Pro. Inside a digital garden powered by AirParfumVR, users moved through floral and jasmine landscapes, experiencing scent as part of a fully interactive world.  

From the aromas of jasmine fields from India to floral scents in space, the experience offered a new dimension of storytelling–without nose saturation. With over 20,000 attendees, Talent Arena was the ideal stage to showcase how AirParfum continues to lead the future of scent technology in digital environments.

Click to watch the experience