El Olfato - Exposición Olfativa

From April 4^th to July 17^th 2022, Museo del Prado hosted “The Essence of a Painting. An Olfactory Exhibition”  in Madrid.

In collaboration with Museo del Prado, PUIG perfumers, and AirParfum, this exhibition allowed visitors to experience the famous painting “The Sense of Smell” by Rubens & Jan Brueghel (1617-1618) through scent. By exploring different areas of the artwork, visitors could “smell” the details depicted within it.

This exhibition featured four AirParfum devices with ten custom-crafted perfumes, each representing a specific element of the painting’s historical scent profile.

Over three months, the exhibition welcomed more than 1.000 visitors daily, with over 286.000 sprays recorded.